Invert the Pyramid and Retain Your Customers

We’ve all seen business organizational charts that show a pyramid hierarchy—you know, the ones that generally show the customers at the bottom?

Every day we hear on the news that companies are paying top dollar to retain talent—it’s an incentive for employees to stay with an organization. But what if companies decided to invert the pyramid, and start to place the highest corporate value on the people at the bottom—the customers? They are the people who can make or break a company. Why aren’t we incentivizing our customers by placing them at the top of the hierarchy?

It’s time to invert the pyramid, add value to the customers experience when they choose to do business with us. It will not only encourage customer loyalty but enhance your ability to retain your customers. Even in the worst economies, price and the cost of your services take a back seat compared to the overall customer satisfaction and service customers yearn for.

So, what are you going to do to invert your business pyramid?